What are Communications Objectives? 12 Examples

the up-to-dateWhat are the objectives of communication?:- Effective communication is one that includes clarity in expression and expression and exchange of ideas and emotion. It is an art to get one’s message across successfully.


Effective communication is the most vital component in today’s corporate world.

Following are a few of the main objectives of communication:-

1. Information:-

The main purpose of communication is to transmit information from a source to target individuals or groups. One of the most important objectives of communication is passing or receiving information about a particular fact or circumstance. It is to convey information and make individuals more up to date.

For example, all advertisement campaigns are an attempt to inform and convey information to others. In the case of companies, this information is generally regarding the product or services on offer. Various types of information is transmitted in the organization- policies and rules and changes and development in the organization.

2. Stronger decision-making:-

For arriving at decision several kinds of communication are needed. For example, exchange of information, views available, alternatives, favorable points to each alternative. Thus, communication helps a great deal in decision making.

3. Motivation:-

Communication is essential to boost the workers’ motivation. Communication can bring about a feeling of involvement and connection and creates more loyalty towards the company.

4. Control:-

The management is ,in brief, a control mechanism Information is transmitted to ensure that the plans are being carried out according to the original design. Communication helps in ensuring such control and monitoring.

5. Increased productivity:-

The ability to communicate effectively increases productivity of both an individual’s and of an organization. With good communication skills, one can anticipate problems, make decisions, co-ordinate work flow, supervise others, develop relationships and promote products and services.

6. Raising Morale:-

In a business, communication aims to maintain a sense of high morale amongst the workers, so that they perform their tasks with enthusiasm and spirit as a team. This is a key aspect that can create a great impact on the success of a company. However the condition of high morale is not a lasting feature.

An organization could have a sense of high morale between the workers for a particular phase but could discover that the employees have lost their morale in the following phase.

Therefore, to keep the sense of high morale amongst the employees, an organization has to constantly put in their efforts in that course. It can be managed through effective communication and prohibiting destructive rumors.

7. Strong Business Relationships:-

Communication helps to build organization’s relationship with the outside world communication can also be used to influence the environment within the organization as well as its client system, the resource system etc. Communication plays an important role in this respect.

8. Enhance Professional Image:-

One can shape one’s impression as well as an organization’s image. Communication aims to enable one to influence colleagues, employees, supervisors, investors and customers etc.

It also develops the ability of perceiving and responding to the needs of various groups or individuals one interacts with. An objectives of communication is to influence people. The manager communicates to create a goods climate, right attitude and congenial working relationship

9. Persuasion:-

Persuasion can be defined as an effort to influence the attitudes, feelings or beliefs of others. Through communication one can look at the situation from the other person’s angle also. Communication aims to enable one to convince and not to impose.

10. Problem Solving:-

Communication aims at solving problems communication  Many group meetings are help to discuss alternative solutions for a problem and to arrive at a solution.

11. Facilitating Change:-

Communication between the consultants and the managers, between the managers and the managers, between the managers and the employees and amongst the employees help in knowing the difficulties in the planned change and in taking corrective action.

The effectiveness of a change introduced in an organization depends to a large extent on the clarity and spontaneity of the communication.

12. Feedback:-

There is a need to give good feedback to the employees on their achievements, to the departments on their performance and to the higher management of the fulfillment of goals and difficulties encountered. This feedback can be in many forms such as: Employee surveys, memos, emails, open-door policies, company news letter etc.

Feedback is essential in communication so as to know whether the recipient has understood the message in the same terms as intended by the sender and whether he agrees to that message or not.